Video campaign for the INEMA master's programme

The International Education Management (INEMA) programme thrives not only on knowledge, but above all on its global network and the people behind it. To bring this strong sense of community and the students’ personal growth to life, we developed an English-language video campaign that goes where text often falls short: the emotions.

Through one main video, five targeted short-form clips and several accompanying graphics, all in English, we give prospective students an authentic insight into the INEMA programme. From the initial concept and shoot planning, to capturing genuine interviews and moments on site, right through to the final edit including subtitling – our focus was on bringing the ‘spirit’ of INEMA to life, in professional image and sound quality.