Our range of services, comprising seven building blocks, delivers information with pinpoint accuracy to your target group.
Strategic Consulting
The basis for successful communication
The interplay between PR, marketing and sales is constantly changing. However, the key factors for successful communication remain the same:
solid market knowledge
relevant content
target audience-oriented messaging
We focus on these factors in our strategy consulting.
Our consulting services are built on over thirty years of experience, a highly skilled team and a broad network of experts from business, academia, the media and NGOs.
Our clients also benefit from this network, whether it's for speaker requests, market assessments or for the ‘Innovation Circles’ we organise for product development.
Public Relations
Reaching the goal with the right tools
Once the strategy is in place, it's time to implement it. We research content that is relevant to your target groups. Then we take care of choosing the right format and distribution channels, whether on or offline, through your company's own channels, or through the media or social influencers.
Synergy is important to us. The effort involved in good content research is especially worthwhile when the content is used across multiple channels and formats. That's another thing we take care of, down to the last detail.
Sustainability Communication
What matters today
The agency has been active in sustainability communication since its inception. In 1997, we developed the first sustainability report for Hansgrohe in accordance with GRI standards and established sustainability communication for this pioneer in the bathroom industry. Other milestones include: in 2000, Martin Prösler co-authored a book on ecodesign; in 2004, he developed a communication strategy for the then newly created EPDs for the Federal Environment Agency. In 2007, the agency became a founding member of the German Sustainable Building Council (DGNB) and built up the council's PR until 2013, with Martin Prösler serving as external press spokesperson during that time. He then took a seat on the executive committee and has since 2017 headed the DGNB Innovation Advisory Board. From 2020 onwards, the agency was a consortium partner in a major EU project in the field of the circular economy. Since 2023, the agency has been the driving force behind the development of a knowledge portal on climate-neutral construction.
With our extensive expertise in sustainability and PR, we advise our clients on strategy development and implement the appropriate PR measures.
International PR
Efficient leverage for high visibility
It can be costly for companies to engage PR agencies in several national markets at the same time. We have always found it exciting to be active internationally and provide a cost-effective solution in doing so.
Pressearbeit
We offer two service packages for press relations outside the DACH region (Germany, Austria & Switzerland):
BASIC: We develop press releases in English. Our network of media contacts, built up over many years, is utilized for the distribution.
ADVANCED: Press relations are tailored to specific regions and key markets in line with the client's sales strategy. We advise on:
the strategic and organisational development of international PR,
the integration with media planning and
the development of editorial plans.
The implementation is, for example, carried out in ten languages with content varying based on the sales regions. The distribution is primarily focused on markets in Europe.
Videos
We produce videos in your desired language – and create cost-effective versions in other languages for your regional markets, either with subtitles or voice-overs.
Web-Content, Corporate Publishing & Co
We create content for websites, corporate publishing, etc. – and take care of adapting it into your desired languages.
Video-Studio
Podcasts and videos: increasingly important for communication
Whether video, podcast or livestream, multimedia content can be used to engage and inspire target groups in a wide variety of ways. This contributes effectively to the success of any communication strategy.
That's why we consider communication to be multimedia-based, also in terms of efficiency: once researched, topics can be quickly adapted to different media and formats. The individual content pieces complement each other and form a broad network of interesting information, ensuring greater visibility and lively communication.
With our in-house studio, we offer our customers everything from a single source:
Concept development
Integration into the overall PR strategy
Content preparation and technical implementation
Distribution on websites, social media, streaming platforms, etc.
Plus marketing and PR for individual projects to increase visibility and traffic
Moderation
A simple recipe: technical know-how + atmosphere + focus
Professional moderation contributes to the success of any event. This applies not only to the atmospheric and timely moderation of large conferences, but also to process moderation of small groups on a closely defined topic with a clear goal. And it certainly applies to exciting panel discussions. The basis for this is technical expertise and an eye for atmosphere.
We really enjoy moderating specialist events. Get in touch!
Social Media
Social media enables communication on a range of levels
Continuous engagement with your target groups: this is the great potential of social media. To achieve this, you need:
the right mindset: social media is not a push channel in the traditional marketing sense, but serves to build and maintain communities
a clever selection of the right platforms with regard to your own communication goals
relevant content that is well edited, multimedia-based and tailored to the specific platform
a motivated team that keeps an eye on community management
We support you in efficiently exploiting the potential of social media, whether it's setting up or ongoing support.