FARO Magazine, Concept und Texts

FARO specialises in portable, computer-aided coordinate measuring systems and surveying software. The company aims to raise awareness of the numerous advantages of 3D laser scanning in the construction and real estate industries.

Proesler Kommunikation was tasked with developing a fundamental marketing and PR strategy for the Focus3D laser scanner. We created many building blocks for this: a refined sales pitch for the scanner, recommendations for media planning and trade fair participation, plus all aspects of press relations, web texts, articles for the customer magazine, etc. In addition, we created a brochure on the possible applications of the scanner, in which we developed the concept and texts, organised the photo shoots and took on part of the overall implementation.