Differentiated press relations and media planning

Small component, big impact: Swisspacer manufactures high-performance spacers for insulating glass. The product is sold in Europe, North America and selected countries in Asia. International press relations support local sales.

For Proesler Kommunikation, this means working closely with our client to develop editorial plans, bundle them by region and country market, research content and create regionally appropriate press materials, translate them into up to 12 languages, send them to a broad editorial distribution list, maintain contacts with key editorial offices and, in addition, support the publications with precise media planning.

One example: 40 publications of an interview in the relevant trade media in Europe, North America and key markets in Asia.