Quick & dirty

The start-up phase of new businesses is often characterised by frequent travel. This is also the case with the corporate start-up iWIN. The managing director is constantly on the road attending international conferences to make contacts and present their new product. He also visits potential and existing customers to gather input for the further development of the product and services. We developed the video format ‘Andreas on Tour’ on LinkedIn for him.

One of the key considerations here is cost efficiency in production. Based on brief discussions about content and in a simple setting, he reports on his conferences and customer visits in videos lasting several minutes. The focus of the deliberately relaxed dialogue is on his impressions and assessments of current developments in the façade industry, such as digitalisation and sustainability.

The weekly videos generate many impressions, promote the LinkedIn channel and bring iWIN many new enquiries.