100 Pages of Web-Content for an Institute

The Fraunhofer Institute for Industrial Engineering IAO is responsible for transferring scientific findings into business practice. The aim is to strengthen the innovative capacity, efficiency of work processes and quality of products of its clients.

The institute deals with the current issues of our time: How is digitalisation changing life and work? How can production be fast, flexible and economical now and in the future? What new forms of work structure increase performance and take into account the requirements of work-life balance? What are the important trends and markets in terms of mobility and the cities of the future?

For the relaunch of the institute's website, the aim was to present the Fraunhofer IAO's exciting and complex range of services to potential customers from the areas of business, administration and science in a clear, informative and attractive way. Working closely with the institute, Proesler Kommunikation wrote and revised around 100 texts – primarily on the institute's areas of expertise –as well as refined the user guidance and provided project management advice. The collaboration was an inspiring experience with exciting topics and a friendly team at Fraunhofer IAO.